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The Most Social Car

The other day I saw this commercial on TV for the all-new 2015 Nissan Murano. I was struck with bewilderment when I heard, towards the end of the ad, that the 2015 Nissan Murano was “the most social car we’ve ever produced.” I realize that “social” is the buzzword of the decade thanks to the success of Facebook, Twitter, et al.  so I guess it’s no surprise that the elements of “social” make their way into automotive technology.

The major element of “social media” is allowing consumers to become producers, so how is it that a car can be “social?”  I would equate rear passengers in an automobile to consumers, in that they typically just sit there and take in the ride. The driver of the vehicle would be like the producer, making the car go where they want it to. And between the driver or front passenger, they would control the audio entertainment in the vehicle.  Enter the 2015 Nissan Murano. This vehicle comes with a rear passenger USB connection port for iPods and other compatible devices, thus allowing those backseat drivers to become real drivers… of audio entertainment.

Nissan also mentions ambient lighting and zero-gravity seats as part of what make the Murano a “social lounge” and while I think this is a weak attempt on Nissan’s part to capitalize on the phenomenon of social media, it made me take notice. It will be interesting to see how automotive technology advances in the next few years and how much “social” the automotive manufacturers try to cram into the vehicles.