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Facebook is changing phone calling again.

A couple of weeks ago Facebook introduced “Hello,” an Android only app that will show users information about who is calling as well as allow users to block calls and search for businesses to call. Here’s a short video about Hello.

One interesting feature of Hello is that it will allow you block a number based on how many others have previously blocked it. This is an incredibly social move, truly using the “wisdom of the crowd” to make sure you don’t get any unwanted calls.

Over three years ago Facebook rolled out Messenger as a standalone app, allowing Facebook users to message each other without having to open the Facebook app. Along the way, Messenger added more social ability by integrating the ability to call other users running Messenger on their smartphone using Voice over Internet Protocol (VoIP). And just yesterday, Facebook added video calling to Messenger also. This could be a serious competitor to Skype, Viber, Google Hangouts, etc.

Which brings me back to Hello. Hello ties into Facebook Messenger and allows you to quickly make calls to other Facebook users using Messenger’s VoIP calling. Hello may be a nice link bringing the social interactivity of Facebook to old fashioned phone calls.

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